Tim Hortons unveils new Dark Roast blend that features subtle hints of ‘cocoa and earthy tones’

After much time and debate, mainly from Tim Hortons enthusiasts crying of the taste of the Dark Roast blend, executives have declared that “guest feedback inspires Tims to deliver a darker, richer Dark Roast Coffee.”

Dark Roast originally launched in 2014 and was the first introduction of a new blend to Timmies in 50 years and featured 100% Arabica beans.

“This darker blend features subtle hints of cocoa and earthy tones,” said Kevin West, Head of Coffee Operations for Tim Hortons, “The beans are roasted longer to deliver a darker, richer taste with a delightfully smooth finish.”

To celebrate this huge achievement, Tim Hortons will air a new commercial with real guest feedback. In addition, “for a limited time, select tweets also have the chance to appear in a #TimsDark digital billboard advertisement at Yonge and Dundas Square, in Toronto, Ontario.”

Life cannot get better than this.


About Ian Hardy

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I'm obsessed with Tim Hortons.It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.