Timmies has declared themselves to have Canada’s favourite coffee. Millions flock to their local Tim Hortons everyday – some twice a day. This “Canada’s Favourite Coffee” has actually been trademarked and is part of a new marketing campaign that celebrates 50 years of serving Canadians morning java.
On their site they note that “Because everyday coffee lovers across Canada choose Tims, over any other. To thank you and the millions who’ve helped make us Canada’s Favourite CoffeeTM*, we want to celebrate each and every one of you.” Missing from the site is hard numbers, but they list in the fine print that “Canada’s Favourite Coffee” is “Based on sales in QSR,” which stands for Quick Service Restaurant.