Behind the scenes look at the Computer Graphics used in the Tim Hortons Sidney Crosby commercial

Tim Hortons latest commercial was a hit and showed, as expected, Canadian pride. The ad was titled “Good Ol’ Hockey Game” and featured a crowd of loyal fans who ‘jumped the boards’ to play with one-time Timbit Sidney Crosby.

The commercial had a blazing theme song called “Let’s Run” and a new video popped up on YouTube that shows a bit of the behind the scenes computer graphics magic that made the commercial come alive. Timmies apparently outsourced this to CG Labs based out of Mumbai, India. CG Labs stated that they specifically “worked on the match moving & roto so that our client could digitally add the crowds in the background.”


About Ian Hardy

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I'm obsessed with Tim Hortons.It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.