A bag of flour just dropped on Cold Stone Creamery in Canada.
Tim Hortons announced today that they’ve decided to “de-brand Cold Stone Creamery within Tim Hortons locations in Canada.” This ice cream experience has been in operation in Canada since 2009 and simply didn’t catch on — perhaps Canada was simply too cold to have ice cream available all-year. The de-branding, which is a nice word for removing from existence, is estimated to cost $19 million and has already started.
According to the press release, Timmies execs believe this decision “will allow our restaurant owners to simplify their operations and focus entirely on their core business.”
Cold Stone Creamery will still be in operation in the United States restaurants.