‘Double-Double’ is the name of the Tim Hortons/CIBC Loyalty Rewards Visa Credit Card

It’s a match made in heaven that brings a name to live into.

Tim Hortons and CIBC recently announced plans to launch a co-branded Loyalty Rewards Visa Credit Card. This is a credit card that offers “instant Tim Hortons loyalty rewards.” For every dollar you spend on the card you’re automatically given 1% back in “Tim Cash,” which can be spent on anything Tim Hortons related.

During the 2014 investor conference call today, Tim Hortons declared the official go-to-market name of the loyalty credit card as the “Double-Double.” Cute.

About Ian Hardy

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I'm obsessed with Tim Hortons. It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.