Tim Hortons serves 8 out of every 10 cups of coffee in Canada and the iconic Canadian brand is taking on others by adding more lunchtime menu items. It seems that in addition to the coffee and hash brown wars, another battle is taking place on the talent front.
McDonald’s Canada is holding a hiring blitz with its “National Hiring Day” on April 11th. The goal is to hire over 6,100 people and stock their restaurants (6,000 crew and 100 managers). The average age of a McDonald’s employee is between 15 and 24 years old and the company employs a whopping employs 80,000 Canadians coast-to-coast. That is pretty impressive.
Len Jillard, Chief People Officer, McDonald’s Canada, said “In a market where youth unemployment rates are nearly double the Canadian average, we are hiring thousands of part and full-time positions. It’s a fantastic opportunity especially for young people and at the same time, we’re positively benefiting the overall economy by hiring thousands of new employees.”
This all sounds interesting and has potential. Tim Hortons is better. The company is on a fast track to dominate the States and they just launched its new Crispy Chicken Burger that is way better than the soggy poultry that McD’s has. Don’t go to the other side, it’s not worth it.
Source: McDonald’s Canada