Forget best new product that McDonald’s received… Tim Hortons has captured the mother load of awards by being named as the “Brand of the Year” for Quick Service Restaurants in the 2013 Harris Poll Canada EquiTrend study!

Boom. Eat it McDonald’s. The poll measures and compares the brand health of more than 400 unique brands across 30 categories in Canada and a total of 9,138 Canadians were surveyed. Harris noted in their press release that Tim Hortons is a “mainstay” in the hearts of Canadians, as is Canadian Tire, Shoppers Drug Mart, TELUS, WestJet and Canada Post.