Tim Hortons ‘BringItBack’ voting now open… give a discontinued product a second life!

Tim Hortons 50th anniversary celebrations continues and the voting has officially started in its “Bring it Back” campaign. This is only open to Canadians and will potentially see one of these discontinued beauties — one from each decade — back on the the Timmies menu:

  • The Eclair (1960)
  • The Sugar Twist (1970)
  • The Chocolate Sour Cream Glazed Donut (1980)
  • The Pecan Butter Tart (1990)
  • The Bread Bowl (2000)

The voting is on now and lasts until May 14th. It also seems you can vote as many times as you want! All you have to do is click on the item you want back and enter the Captcha spam code and you’re good to go. So far it’s the Eclair, Sugar Twist and the Chocolate Sour Cream Glazed Donut leading the pack with 33% each… no love for the bread bowl or the butter tart.

The winning item will be announced on May 15th and will then make its spectacular comeback sometime “later this year.”

Glenn Hollis, Vice President Marketing, Tim Hortons, said, “with over 300,000 unique views on TimsBringItBack.ca and the thousands of comments we’ve seen through social media, we’ve been thrilled with our guests’ engagement in which classic menu item will make a comeback in restaurant later this year. It speaks to the role Tim Hortons has played in the lives of Canadians over the past five decades. We look forward to creating new memories with our guests over the next 50 years to come.”

Update: It looks like most Canadians want to see the Chocolate Eclair back on the menu. With 6 days to go the Eclair is leading with 38% of the votes, followed by the bread bowl at 26%.

Update #2: Today is May 13th and it’s the last day to vote in the Bring It Back campaign. Looks like Canadians really want to see the Eclair back on the menu. This whipped creme filled dream now has 40% of the votes, followed by the bread bowl at 26%.

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About Ian Hardy

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I'm obsessed with Tim Hortons. It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.