Tim Hortons sold day-old donuts for half price in the 1960’s

Tim Hortons makes a tremendous amount of baked goods everyday — such as donuts, danishes and muffins. Some of the items go unsold and ends up being chucked away into the trash, or the franchise owner can exercise his/her right and give it to a homeless shelter or those in need.

At one point in time, Timmies used to sell its day-old donuts for half price (the above pic shows the pricing from when Tim Hortons opened in 1964). This move was mainly to bring in additional revenue and ensure they recouped some of their costs, but over time it faded away. The main reason was not just about health and safety policies, but was representative of one of its values. Selling day-old donuts wasn’t part of its “Always Fresh” stance.

About Ian Hardy

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I'm obsessed with Tim Hortons. It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.