The Competition: McDonald’s unveils Happy, its ‘new animated Happy Meal character’

McDonald’s recently announced a complete makeover for their famed Ronald McDonald character. Now they are attacking kids at a completely different level.

“Happy,” according to the press release is “a new animated Happy Meal character that brings fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating. Happy will be introduced nationwide May 23, and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.”

This will not encourage kids to eat a balanced meal, but will was cause them to runaway and never return. Apparently Happy has already been in-market since 2009 in France, then ventured to Latin America and other European countries. No indication on Happy coming to Canada. Hopefully Canada Customs stops him from entering the country.

About Ian Hardy

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I'm obsessed with Tim Hortons. It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.