Now here is a great idea that our friends at Tim Hortons should consider implementing. Coffee competitor Seattle Coffee Co. teamed up with Wrigley’s Orbit gum for the “Coffee On The Go, Clean Teeth On The Go” campaign.
What happened was a match made in heaven for those with stinky coffee breath. For those Seattle Coffee Co. customers who purchased their beverage in a paper cup saw a sleeve with a few pieces of Orbit gum wrapped on the inside. In addition, customers who preferred a ceramic mug witnessed a dangling package waiting for them on the handle.
The downside is that this was only a promo and vanished just as quick as it arrived.