Tim Hortons has taken some quick action to calm the masses and addicts by taking out a 2-page –probably massively expensive — ad in the Globe and Mail.
The ad shows two coffee cups that look the same, both titled “Before” and “After” and reads:
“You may have heard that we are becoming part of a newly-formed global company headquartered in Canada. Amongst other things, this will help us grow and expand out brand around the world. What remains the same is our focus on top quality, fresh products, value, great service, and investment in community. This is what has allowed Tim Hortons to become the largest chain in Canada.
We are privileged to have such a place in Canadian communities and in our guests lives. That focus on our guests and community will never change.”
Marc Caira, President and CEO of Tim Hortons, stated yesterday, “As an independent brand within the new company, this transaction will enable us to move more quickly and efficiently to bring Tim Hortons iconic Canadian brand to a new global customer base. At the same time, our customers, employees, franchisees and fellow Canadians can all rest assured that Tim Hortons will still be Tim Hortons following this transaction, including our core values, employee and franchisee relationships, community support and fresh coffee.”
Tim Hortons just celebrated its 50th birthday… wonder how this will shape the next 50 years.