Tim Hortons is back again with its annual Smile Cookie campaign, which lasts a week and gives 100 percent of the monies raised to support local community charities, hospitals and programs. The Smile Cookies are each $1.
The Smile Cookie campaign began in 1996 and last year saw over $5 million raised across Canada and the United States.
“The impact of the purchase of each Smile Cookie is tremendous,” said David McMullen, Vice President Marketing, Tim Hortons. “At Tim Hortons we are fortunate to have very loyal Guests and with their support, along with the generosity of our Restaurant Owners, the campaign becomes larger and larger every year allowing us to support hundreds of deserving charities and initiatives. We are grateful to have this opportunity.”