CIBC and Tim Hortons launched its Double Double Visa loyalty card a few months ago. This gem gives you rewards for every dollar you spend on the at Tim Hortons with 1% back in “Tim Cash,” which you can then purchase anything that Tim Hortons sells.
One of the main features was the dual-button technology that is built inside, specifically the buttons that light up when you want to use the Timmies or Visa card. According to a lovely press release, the Double Double Visa Card was recognized with an IVIE award for payments innovation at the recent ACT Canada Annual Awards.
“Tim Hortons is thrilled to continue to deliver creative and innovative payment solutions like the CIBC Tim Hortons Double Double Visa card that are both engaging and provide our valued guests with an opportunity to earn rewards for their loyalty,” explains Glenn Hollis, Vice President, Brand Strategy, Marketing and Guest Experience, Tim Hortons.
There is no word on how many Canadians have signed up for the Double Double Visa card.