Over the weekend we let you know that Tim Hortons rolled out its new festive holiday cups for 2014. On the bottom of each festive sweater designed cup are the kind words “Warm Wishes.” Little did we know that the fine folks at Timmies have a bigger game plan with these two words.
When the celebratory hashtag – #WarmWishes — are shared via Instagram or Twitter with @Tim Hortons, the company will be providing up to 10,000 children with a warm toque (to those attending a Tim Hortons Children’s Camp this winter). Certainly a noble gesture.
“Each year our loyal guests send us hundreds of fun and inspirational pictures of our Tim Hortons holiday cup on social media, so we decided to include a hashtag to give Canadians a gathering place to share their warm wishes,” says Peter Nowlan, Chief Marketing Officer, Tim Hortons.
“We’re fortunate to have incredible guests who are already spontaneously doing good deeds during the holidays, so we wanted to mirror that generosity with this campaign,” explains Nowlan. Each time a guest shares a good deed using the #WarmWishes hashtag on Twitter or Instagram, Tim Hortons will pay-it-forward and donate a toque to a child in need through the Tim Horton Children’s Foundation with a goal of providing up to up to 10,000 children with a warm and cozy toque.