Last year, Tim Hortons teased what the future could hold and showed off potential new items, specifically “Cold Brew Coffee,” “Coffee Porter” and “StrawBerry Lager” beer. There were also a plethora of donuts, cookies and pretzels.
According to the Toronto Star, major competitor Starbucks is moving ahead with its plan to attract new customers in Canada as the company will rollout wine, beer and tapas, including flatbreads, olives, nuts and cheese. Starbucks Canada president Rossann Williams stated this will be available “in Toronto and other big cities by the end of the year.”
In addition, Starbucks will also unveil customized, carbonated beverages sometime “this summer” to compliment its new food offerings launching in Ontario and B.C. March 3rd. Finally, hitting Canadians will also be some sort of Starbucks delivery and a mobile pay-and-order app that allows customers to make purchases and skip lineups (already available in the United States).
Tim Hortons is on already on the mobile route with its TimmyMe app as customers pre-load and top up the virtual card and use the barcode scan-to-pay option.