Tim Hortons sales increased by 3.1% in 2014, mainly from “innovation in sandwiches, soups, and wraps”

Restaurant Brands International, the new parent company of Tim Hortons, has announced its full year and fourth quarter 2014 results. While we really could care less about the Burger King numbers, Tim Hortons has reported store sales were up 4.1% and $824.7 million in revenues. Overall for 2014, Tim Hortons reported sales increased 3.1%.

According to the report, the results were “driven by acceleration in comparable sales growth in Canada and continued strong results in the U.S. Comparable sales growth in Canada was the result of the brand’s successful Dark Roast coffee launch and continued success in building the lunch day part through relevant innovation in sandwiches, soups, and wraps.”

Tim Hortons recently cut 350 employees from its roster, but also increased the number of locations by 186 units.

About Ian Hardy

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I'm obsessed with Tim Hortons. It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.