The power of Tim Hortons goes way past caffeine. The greatest place on earth has won a billboard battle with Petroforma Laboratories, a St. John’s food safety company, from promoting a message right beside Timmies new Canadian Back Bacon Breakfast Sandwich. The adjacent billboard said “You can’t taste bacteria.”
Apparently, the blame is being put on billboard sign company E.C. Boone Ltd., who admitted that it Petroforma CEO Mike Hanrahan said, “I was rather offended, and remain offended.
If Tim Hortons is a more important customer to E.C. Boone than Petroforma Laboratories is, then E.C. Boone could have easily made concessions and said to them, ‘Hey, Petroforma is only around for three more weeks. We’ll give you 10 months of free signage in another location. Sorry about this.'”