Tim Hortons cutting costs by removing porcelain mugs from a “small handful of locations”

According to a report in the Globe and Mail, Tim Hortons is currently in a trial that is seeing the company reduce the number of porcelain mugs within its restaurants. Apparently this is a strategy imposed “cost-cutting-obsessed 3G Capital Partners LP of Brazil” to reduce costs.

Signs has been posted in several locations stating to its “valued guests” that it is taking “efforts to reduce water usage and improve our recycling program.”

Michelle Robichaud of Tim Hortons confirmed the news, noting that it is only happening in “non-traditional” locations where in-restaurant dining is less common. There was no indication of the number of locations, but Timmies says it’s a “small handful of locations,” which include some in the Kitchener-Waterloo area.

“I also want to emphasize that we are not considering removal of china chain-wide. In fact our guests have told us that they appreciate the fact that they are able to use china when they do dine-in with us, that it differentiates the Tim Hortons experience,” said Robichaud.

About Ian Hardy

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I'm obsessed with Tim Hortons. It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.