The holy gates have opened and are moving past North America to the Philippines.
Restaurant Brands International has announced today it has formed an agreement to form a master franchise joint venture company with TH Coffee Services Philippines Corporation to expand its offerings into the region.
According to the press release, the expansion to the Philippines is an “opportunity to develop and grow the iconic Tim Hortons brand.” Tim Hortons currently serves 100 million people today with its glorious beverage from the gods.
“This agreement signals an exciting era of growth for the Tim Hortons brand internationally and particularly in Southeast Asia,” said Daniel Schwartz, CEO of Restaurant Brands International. “The master franchise joint venture model has been a successful strategy for the Burger King brand and we expect it will continue to help us drive growth and build scale for the Tim Hortons brand over the long-term.”
“In Canada, the Tim Hortons brand has reached an iconic status and now we’re looking to further expand our global footprint by bringing our signature coffee and products to the Philippines,” said Elías Díaz Sesé, President of Tim Hortons. “We are working with partners who have a deep understanding of the Philippines, which we believe will position them well for success in developing and growing the brand in the region.”