According to a report in the Globe & Mail, Tim Hortons franchisees are not thrilled with the way parent-company Restaurant Brands International is running the business.
Apparently, the franchisees have created an organization called the “Great White North Franchisee Association” which aims to help them express their concerns about the “aggressive cost-cutting strategies,” which have hurt the individual owners ability to make money.
Elias Diaz, President of Tim Hortons, said “the Tim Hortons brand has been built by thousands of dedicated franchise owners. They are the foundation of our system, and we have always and will continue to seek their counsel and work in close collaboration with them to deliver a great guest experience every day across our restaurants in Canada.”
Diaz stated in a message to franchisees that the company is eager to work with them “to ensure that the Tim Hortons brand is healthy for the long run by focusing on what will help us serve our guests and the iconic Tim Hortons brand now and in the future.”
RBI purchased Tim Hortons in 2014 and its stock price has increased almost 40 per cent since the acquisition. RBI recently purchased Popeyes Chicken for $1.8 billion.