Tim Hortons: Your new lids spill more, please bring back your old hot beverage lids

Earlier this month, a sense of euphoria was realized when Tim Hortons and its parent company Restaurant Brands International (RBI) unveiled its new 100% recyclable beverage lids.

The company stated in its May 13th press release that the new beverage lids “have been completely redesigned in both function and design with a raised dome, tabbed closure, an improved flow of coffee from the cup and an iconic maple leaf embossed in the lid.”

The addition of the maple leaf is a nice touch and brings back memories that add to its long-standing history with Canada.

Alex Macedo, President of Tim Hortons, stated at the time that it took the company “more than two years to develop the new lid – conducting 12 research studies, serving over 30 million beverages and working with thousands of guests to help us design it.”

In addition, a highlight for most loyal Timmies customers was that the “improved lid that not just reduces spills but has a reduced carbon footprint.” Macedo said, “our new lid is overwhelmingly positive with a nine‑to‑one preference over our old lid.”

This claim of having ‘reduced spills’ is unfortunately not the case and must be rectified.

My experience — as the self-proclaimed biggest fan of Tim Hortons — has been terrible. I know the lids have been the same for 20-plus years and change is hard. I get it.

However, my beverage of choice is a medium Steeped Tea and I find more spills are happening. Thus, leading me to have a bad experience and order less. Which is the opposite of my habit and terrible for RBI’s bottom line.

The old lids were certainly not perfect and had spillage, but also used less plastic and the tab could easily be opened and closed. In the event I was walking or driving and needed extra protection, I press down on the tab so it went into the beverage — I found this reduced the spillage and something I detailed in an article back in 2014.

The new lids spill more and are a waste of my previous addiction.

On social media, other Canadians feel the pain of the new lids:

Here is an example of the old lid versus the new lid.

I think it’s time to petition Tim Hortons to bring back the old school lids. The experience was a pleasant one.

Sign the Change.org petition here


About Ian Hardy

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I'm obsessed with Tim Hortons.It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.