COVID-19 has presented some challenges and opportunities for Tim Hortons.
The challenges are what to do with all the seating and extra space during a global pandemic, and also how to consistently keep the work environment sanitary. The opportunity on the hand is a new avenue for revenue, which is the delivery portion of the business.
According to the latest quarterly revenue report by Restaurant Brands International (RBI), delivery sales were all up well into the triple digits at Burger King, Tim Hortons and Popeyes. In Canada, Tim Hortons relied on Skip The Dishes, Uber Eats and DoorDash for its on-demand delivery of its food and beverages.
This is certainly an opportunity to deliver the work of gods to loyal Timmies addicts. However, on Twitter, one Iced Capp enthusiast was presented a gift from friends and it turned out to be a bad decision.
— SS (@suj_siva) October 27, 2020
Once again Tim Hortons PR team was quick to intercept this horror and stated, “We apologize for this experience. Can you please DM us the location, order details, date and time that this happened, as well as your full name and phone number? We’d like to look into this for you.”
Clearly, they will make it right.