Tim Hortons #TimsCoffeeCommitment social media campaign receives severely honest replies

“And the truth shall set you free,” John 8:32.

Today the greatest place on earth, also known as Tim Hortons, launched its new $8 million ‘hot beverage’ giveaway. You can check out all the details about the extravaganza here.

In conjunction with fueling Canadians up with caffeine, Timmies launched a new social campaign on Twitter, Instagram, and TikTok.

In a statement to InsideTimmies, “As Canada’s coffee leader, we work tirelessly to deliver the freshness and flavour that Canadians love and have come to expect from us,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.”We’ve been brewing coffee since 1964 and appreciate the incredible commitment Canadians have shown to us. We’re celebrating that loyalty to Tim Hortons by giving guests the opportunity to win a free coffee or hot beverage, on us.”

Timmies also released a new TV ad that featured ‘real people’ visiting its locations. So the company is making a big effort to connect with Canadians on an emotional level to help elevate its sales.

Some of the replies have been truthful, possibly too truthful. But hey, Timmies wants to showcase real people and going to the source is as real as it can get. Here are some replies from Twitter:

About Ian Hardy

view all posts

I'm obsessed with Tim Hortons. It runs through my veins and I've probably spent enough money downing Steeped Tea's that I could have purchased my own franchise.