Tim Hortons has a deep connection with sports in Canada, specifically hockey.
Last December Timmies released a touching TV commercial called The Autograph and it reenacted a moment in history in 1968 when a young Wayne Gretzky met the then-hockey legend Tim Horton at a Brantford, Ontario at a newly opened Tim Hortons restaurant.
This true story was captured when Tim Horton wrote a note on a napkin to Gretzky that stated “Wayne, Best Wishes, Tim Horton.”
“When I was a young boy, I looked up to Tim Horton. He was an icon – one of the best Canadian hockey players of his generation. I would watch him play on TV and every night I went to bed thinking about being like him and playing hockey on TV,” said Gretzky last year. “There have been many moments in my career that I will never forget, but the moment I met Tim in that restaurant, and he signed that napkin for me, it inspired me to believe that I could become a professional hockey player like him.”
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals. The Autograph was part of the selection process and it was just announced that it was a Silver winner in the Branded Entertainment & Content.
The Autograph was developed by creative agency GUT with Canadian directors Jon and Torey.
“We were absolutely blown away the first time we heard this true story about the extraordinary meeting between Tim Horton and the young boy who would ultimately grow up to become The Great One,” said Axel Schwan, President of Tim Hortons Canada. “We were honoured to work with Wayne to share his story with Canadians and we’re so proud of this recognition from the Clio Awards.”