Second Cup’s new Rewards program launches
Second Cup Coffee Co., which in my mind is not as delicious as Tim Hortons, has rolled out a...
Tag Archives: second cup
The Competition: Second Cup continues bleeding, suspends quarterly dividends ‘effective immediately’
We knew that is wasn’t looking good for Second Cup, but this is really not what we were expecting....
The Competition: Second Cup hires a couple key executives to revitalize its brand
Second Cup has added a couple executives to its team. The Mississauga-based coffee chain is currently in a “journey...
The Competition: Second Cup announces lackluster Q1 results, shuts down 4 locations
The coffee war has wounded Mississauga-based Second Cup. The wannabe Tim Hortons announced its Q1 2014 results today and...
Tim Hortons baked good pricing versus McDonald’s, Second Cup, Coffee Time and Starbucks
Yesterday Tim Hortons sent us a statement regarding their recent baked good price increase. The Oakville-based company said “These...
Second Cup announces year-end results, new CEO says ‘we intend to reinvigorate this iconic Canadian brand’
In Canada, Tim Hortons is king of coffee. The Oakville-based company reportedly sells 8 out of every 10 cups...
Second Cup hires ex-Starbucks VP as new President and CEO
Rival coffee chain Second Cup has a new leader. Alix Box, previously at Holt Renfrew as its SVP of...
